Overview

EXPERIENCE AT A GLANCE

  • Marketing strategist for architectural sub-contractor

  • Designer / Project manager for product installations 

  • PR Associate for launch of Optimum Online 

  • Contributor: Paris Photo, Grand Palais, Paris, FR 

  • Contributor: MIT Museum: Luminous Windows,  Cambridge, MA

  • Danced with New York City Ballet

Digital Marketing Director / Project Manager Creative

with demonstrated success in designing and overseeing logistics of complex initiatives with multiple stakeholders, on time and in budget.

Experience Sectors: For-profit: residential and commercial construction, design, architecture, new product marketing; Non-profit: arts development, social justice, advocacy and crisis management.

 

Skills: Innovative strategist, Excellent project management skills prioritizing multiple projects simultaneously, Self-directed to meet deadlines with high-quality results, Effective as an independent or team member,

Technical, Analytical, Creative, Intuitive, Strong writer, Public speaker

 

Technical Proficiencies: Microsoft Office Suite (Excel, Outlook, Word, PowerPoint) and Adobe Creative Suite (Photoshop, Illustrator), InDesign, WordPress, Salesforce, Photography, Google Analytics, CRM tools, HTML and power tools

 

EMPLOYMENT HISTORY

2014 to Present          ModernfoldStyles, Inc., South Hackensack, NJ 

Specialty Architectural Sub-contractor - Space Management

Marketing Manager:

Engineer new product marketing strategies; content marketing, email and social media, special events, website and eCommerce strategies, SEO, internal and external communications, PR, and corporate branding.

  • Perform strategic, creative and tactical development and execution of projects (special events) to heighten corporate brand, increase brand awareness, lead generation, and overall customer experience

  • Develop, photograph and write content for monthly industry articles, emails and social media campaigns

  • Coordinate with sales team to create multi-media sales materials

  • Implement SEO/SEM initiatives and report impact

  • Re-wrote / upgraded Employee Handbook encompassing: Employee Conduct, Legal Policies and Procedures

  • Conduct bi-annual employee Company Policy education and training sessions

 

Project Manager:

Managed circa 300 product installations (architectural operable walls) from planning to production to installation; in budget, on time with average net profit of 27%.

2003-2014      Master Craft Installations, Inc. (General Contractor) Copiague, NY

Director of Marketing and Operations:

  • Increased gross sales 14% and reduced overhead from 42% in 2009 to 26% in 2013

  • Developed marketing strategy; logo, mission statement, website, sales and media

  • Secured and maintained an A+ rating with the Better Business Bureau

  • Awarded National Association of the Remodeling Industry ‘Contractor of the Year’ multiple years

 

Project Manager:

Expedited construction projects from conception through production; obtain plans, licenses, permits, negotiate with trades and suppliers, schedule / coordinate multi-job calendar, meet budget and completion targets

 

1997-2003               Optimum Online Internet Service, Bethpage, NY     

Public Relations Associate: Team member for launch of cable modem internet service

  • Spokesperson providing public demonstrations, education and training on new product 

  • Surpassed sales targets for five consecutive years

 

NON-PROFIT SECTOR: Arts, Advocacy, Non-profit Employment & Community Service

2005 - 2010 WHITE WAVE RISING Young Soon Kim Dance Company - Brooklyn, NY

Chair of the Board of Directors - 2007-2010 – Pro bono

  • Chaired Board of directors with emphasis on fundraising, education and multi-cultural inclusion

  • Communicated with leadership: NYC Mayor Rudolph Giuliani/Michael Bloomberg, NYS Council on the Art’s director Bella Shalom, Brooklyn Borough President Martin Markowitz and Korean Ambassador Donald Gregg to confirm project support and establish positive relationships

  • Attended press functions communicating with members of local and international press and successfully obtained press coverage for special events

Director of Development, 2005-2007 – Part Time Employment

  • Coordinated interns and volunteers for Gala benefit performances and festivals

  • Devised and implemented funding strategies

  • Wrote and received grants to fund projects and organization operations

  • Obtained sponsorship from community residents, merchants and donors

 

2011          Political Action Canvasser for Local Government Elections

 

1994-1997       Mercy Center Ministries, Patchogue, NY

Residence for homeless teen women and teen mothers and their children

Intern, Volunteer

  • Lobbied and obtained variance on zoning regulations to permit additional housing units

  • Advised on Task Force on Domestic Violence- ad hoc committee appointed by County Executive

 

EDUCATION

2017- April 2018   Wharton University of Pennsylvania Professional Certificate

Marketing Analytics: Data Tools and Techniques

2014 Certificate of Trade Union Apprentice Prep-Program

Nontraditional Employment for Women – New York, NY

1997 Bachelor of Science in Social Welfare & Community Organization

Summa Cum Laude

SUNY at Stony Brook - Stony Brook, NY

Undergraduate Representative of University Affairs Committee of the Faculty Senate

Phi Theta Kappa National Honor Society, Pi Alpha Sigma

1995 Daniel B. DuPont Award for Outstanding Student of the Year

 

The Juilliard School of Dance - New York, NY

 

Personal

               Driver’s license and car

               Contributor Paris Photo: Grand Palais, Paris France 2012

               Contributor MIT Museum ‘Luminous Windows’ Cambridge, MA 2010

               Danced with New York City Ballet

 

 

 

References available upon request

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New York, NY, USA

©2017 by Thera Marshall.